Scoot Blog

Earlier this month, US-based SEO authority, David Mihm, posted an interesting article about business categories in online directories.  Trying to match your business to the right category can be a challenge, especially if your activities fall into more than one category.  Check your business listing on Scoot and if your category is incorrect, let us know and we’ll change it for you.  We will also assign more than one category to your company if we believe your business activities justify this. 

Business categories on directories can look a little restrictive at first sight, but often there are a number of synonyms operating behind the scenes that ensure businesses appear in searches for common phrases associated with the category.  Of course, the best way to ensure your business comes up is to buy an enhanced listing on Scoot which will entitle you to a range of keywords that best describe your business!

As of 24th September, local search and business reviews website, Touch Local, acquired 100% of the share capital of Enable Media, the company that owns and operates Scoot.  Touch Local’s CEO, Mark Livingstone, summarised the key benefits of bringing the 2 companies together:

• A combined customer base in excess of 25,000 local business advertisers on annual subscriptions and growing at some 8% per month
• More than 2m UK businesses listed, 500,000 of whom have activated their profiles
• Over 3.5m uniques and 6m searches per month
• A field and telesales team in excess of 130 people and a really established platform for further growth
• A forward combined revenue run rate in excess of $32m and EBITDA in excess of $7.5m
• Strengthening of distribution strategy that will enable more exclusive partners to be added this year in addition to our local search partnership with AOL.

We’re really looking forward to bringing some great new products to our combined customer base!