The Print Advert Amnesty is Now Open
Get involved now and receive a £50 voucher!
It’s safe to say that paper business directories are still proving their worth across the UK. Can’t reach the tops of those dusty kitchen shelves? Simply stand on top of a directory and hey presto, dust be gone! Can’t bring yourself to pick up that spider that’s been tormenting the household for a week? Your paper directory just became your number one weapon. There are countless other ways for people to really get the most out of these once invaluable marketing sources but unfortunately quickly searching for a local business just isn’t one of them.
The decline of print directory usage is in stark contrast to the rise of online directories. In today’s world people want instant information and with more people finding themselves attached to a monitor or mobile phone screen, the internet is the most popular place to find it. As well as being a quicker and more efficient way of searching for a local product or service, online directories provide businesses themselves with a clearer view of their return on investment. It’s almost impossible for a business to find out just how many people have viewed their advert in a magazine or newspaper however an internet campaign enables advertisers to track and measure the success of their ad.
Time and money aside, think about how many chunky directories you have had squeezed through your letterbox or left behind your plant pot over the years. Here is what the print of 75 million phonebooks in the UK costs:
• 680,000 barrels of oil (not including the wasted petrol used for their delivery)
• 2 billion litres of water
• Enough energy to power 112,000 3 bedroom houses for one year
If you have already spent part of your marketing budget on print media advertising do not despair! We’ve decided to make sure that businesses finally get something out of their print media advertising by holiday our first advert amnesty. Simply find your advert in a paper directory, newspaper or magazine, take a picture of it and send it to us via email, Facebook or Twitter. If you prefer you can even rip out your advert and post it to us! In return we will send you a voucher for £50 worth of Scoot advertising*, as one of the leading UK directories Scoot is the perfect platform to really make sure your business gets the attention it deserves!
Email: Kathryn@scoot.co.uk
Post:
Scoot Marketing
Scoot House
19 Falcon Court
Preston Farm Industrial Estate
Stockton-On-Tees
Cleveland
TS18 3TU
*Voucher redemption is subject to a minimum spend of £100.
Tags: Advertising, advertising on Scoot, Business Directory, directories, local business, local business finder, local search, online business directory, scoot business directory, SMEs, uk business finder